Commercial & Operations Consulting

INRS is an independent consulting firm within commercial and operational analysis and improvement, working closely with your team from strategy through execution. Change management is combined with fact-based analysis and systematic implementation.

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Services

Strategy & Change

Setting direction and leading the change needed to get there.

Turnaround and improvement programs: Understanding why performance falls short, developing initiatives, setting clear priorities and following the program through to results.
Organization design: Structure, roles, processes and KPIs that make responsibilities clear, developed with the people who will own them.
Project & program management: Leading complex projects and programs, including interim roles during periods of change.

Commercial Improvement

Growth and profitability improvement.

Net revenue analysis and improvement: A clear view of what each customer, channel and product earns once all discounts, bonuses, marketing support etc are included, and measures for improvement.
Portfolio, pricing and campaign strategy: Which products and services to offer, how to price them and how to use campaigns, so that growth does not come at the expense of margin or cannibalization.
Innovation process and organization: How ideas are selected, developed and brought to market, and how the innovation work is organized for different types of innovation (from incremental to radical).

Operational Improvement

Efficiency and quality improvement.

Strategic sourcing & procurement: Category strategies, supplier market analysis, negotiations and procurement programs, including synergies after acquisitions.
Supply chain management: Planning, global inbound logistics, warehousing and distribution, improving service level, cost and working capital together.
Cost-to-serve, activity-based costing and cost estimation: Models that show what activities, customers and products really cost, as a basis for pricing, prioritization and operating model cost estimation.

Engagement Model

How an engagement is set up depends on what needs to be solved, how involved you want to be, and whether the capability should stay in the organization afterwards. INRS offers three engagement models to ensure a good fit with your needs and preferences.

Independent assessments

Well-defined analyses and assessments, based on data and other input from you, with limited involvement needed from the organization.

Together with your team

INRS leads and carries out the work with your people. The engagement can also include developing your own staff in project management, analysis and improvement work, which helps ownership and continuity after the engagement ends.

With partners

INRS carries out the work together with other well-regarded consulting firms when a larger team or a different mix of expertise is needed. The team composition is agreed with you before the start.

AI & Technology

Working Principles

Starts with your processes. Focus on what can be done more efficiently, or where AI can give you superpowers.
People own the judgement. AI drafts and compiles; you own the numbers and the messages.
Small pilots, measured effect. Then business case. Tested and trained on real work before going further.
Your data, your rules. Tools and data handling are agreed in each engagement.

Opportunities in the short term

Examples of areas with clear potential, which can be explored together with you to build custom tools integrated into your processes and governance. AI is utilized either to get more done within your cost and capacity constraints, or to create the code that does the work in instances where repeatability, accuracy or sensitivity of data requires it.

Commercial

Market and competitor analysis, gathering and structuring information from many sources
Sales funnel management, GO/NOGO assessment and bid generation for project-based businesses
Product assortment scenarios, testing the effect of adding, removing or changing products
Net revenue analysis based on customer contracts, discounts and bonus terms

Operations

Spend analysis and categorization as a basis for sourcing strategies
Supplier analysis and should-cost models for negotiations
Demand and capacity scenarios for planning, warehousing and transport
Image, video and sensor data analysis for monitoring and quality control

Reporting & organization

Management and board reporting, from data to draft commentary and key messages
Project and program administration and documentation
Variance analysis and explanations in monthly reporting

About

INRS AS is an independent consulting firm operated by me, Selim Hoff-Sümer. I have ~20 years of experience from engagements within strategy, innovation, commercial and operational improvement, supporting leading companies from analysis through execution. My industry experience spans food & beverage, retail, logistics, construction, and media & telecom.

I combine a structured and analytical approach with a pragmatic and inclusive working style. Previous employers include PwC Consulting, Orkla and Pointer Sweden (a company specialized in data & analytics). I hold an MSc in Aerospace Engineering from KTH in Stockholm, with exchange studies at MIT and Harvard Business School.

INRS is also engaged in innovation work within robotics. This work covers commercial development, product design and system integration, prototyping, field testing and the use of AI to analyze video and sensor data.